Over 50 years ago, Thomas Frieden and partner René Lauper started to import and sell wholesale cultured pearls directly from Asia. Since then, they visited countless pearl farms in producing countries and built up personal connections with many producers. Over the years, Frieden grew to be one of the most important pearl importers in Switzerland. In addition to regular cultured pearls, such as Akoya- Southsea-, Tahiti- and Freshwater pearls, Frieden always has rare and unusual pearls. Each pearl necklace becomes a unique one-of-a-kind piece of jewellery that is harmoniously selected with great skill according to size, shape and colour. Unusual single pearls inspire our goldsmiths to create exquisite creations. Our trademark on the seal, the magpie, guarantees the quality and competence of our gemmologists and pearl specialists.