Tradition & innovation
Creativity and innovation have served as the basis for the extraordinary designs of all generations of the Frieden family. The secret to the Frieden family’s success lies in its ability to evoke its roots, respect the tradition of the craft and move with the times. The goldsmiths are masters of their trade and they have a fine feeling for forms and colours. Providing their collections with an unmistakable identity and inspiring emotion is a great challenge. The attraction lies in the fine details that distinguish every piece of jewellery. Each creation undergoes many steps before the result satisfies the high expectations of the designers and crafters, just as they should satisfy the high demands of an exclusive clientele.