From Thun to the world
In 1954, Willy Frieden, together with seven other jewellery manufacturers, founded the first Swiss Pavilion at the Watch and Jewellery Show in Basel and started to build up an international clientele. Today, Frieden is the only founding member that still attends Basel World, the world’s most important watch- and jewellery show. Participation in further international fairs followed: in the USA, Germany, Japan and Hong Kong. It was a logical step to join “GemGenève”, founded in 2018 as a small but exclusive fair for precious stone dealers from all over the world, to satisfy our extended business activities in coloured gemstones.